That is, can you keep it together when the going gets rough.

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Even when there is a good plan in place, and it actually gets fully implemented, it tends to get thrown overboard when the going gets rough.

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Some diversification can undoubtedly help when the going gets rough.

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How can we keep going when it gets rough?

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Unless he gets ready to play rough against his opponents, he is going to get clobbered.

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