FareTrade Fare Trade NYC is a collective of New York artisans who are offering gift sets that feature compatible products from members.

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In proper museum style, and in spite of its miniature footprint, Museum has squeezed in an espresso machine and a gift shop, offering visitors refreshments and the chance to take home artefacts of their own.

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Not so long ago, offering cash as a gift was a social faux pas.

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So while I might start by offering you a free gift card, I can add it to it myself, and invite friends to do the same.

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It seems that offering the option of a gift makes a difference to employees.

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But the industry has also done a good job improving gift card value for customers - from offering mutliple store usage to the ability to store them on a phone.

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This holiday season, the Minneapolis-based consumer electronics giant is offering more than 50 types of gift cards, including one made from recycled plastic and one that doubles as a set of speakers for an MP3 player.

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Offering to match their funding with a gift is generous and provides a great incentive for them to plan and save for their future.

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Some are offering you an extra 10 percent if you hand it over to convert into a gift card.

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She is expanding her business with a gift basket of cake and flowers within New York City, and beyond the city with a mail-order catalog offering dozens of rich desserts.

FORBES: Let them eat cake . . .please!