It was obvious the news cycle was getting faster and digital was the place to be.
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For example, Internet connections would be getting faster no matter what was going on with movie downloading services.
What's more its fibre-to-the-cabinet technology is getting faster and faster, whatever the sceptics say, and is fully future-proofed.
They are getting faster and more powerful, but they are doing so only within their own digital domain.
Superfast connections are getting faster, with average speeds rising from 35.8Mbps in May 2012 to 44.6Mbps in November 2012.
Numerous companies inlcuding Illumina and Life Technologies sell gene decoding machines that are getting faster and cheaper all the time.
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And, of course, in sports where performance is measured by the clock, we can see that, intrinsically, humans are getting faster.
"Trends are getting faster and faster, and the consumer is armed with a ridiculous amount of product and pricing information, " she says.
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But with mobile, it keeps on getting faster and faster and faster and I keep on turning back to history repeating itself.
The pace of innovation and imitation is dizzying and only getting faster.
Computers have been getting faster, smaller, and cheaper for decades, making practical applications that would have been prohibitively expensive a few decades ago.
Still, the applications exist, the wireless data networks are getting faster, and increased adoption means that the Bluetooth ecosystem is on the cusp of filling in its long-vacant hub.
Mobile keeps getting faster and faster: to the point that I suspect that in a very few years then mobile will be the method of choice to connect.
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The evidence suggests that the Internet is not only getting faster in absolute terms, as one might expect given the usual march of technology, but growing even faster than demand.
Florida's state bicycle racing association hired Usada last year to initiate testing at its races, after local racers began complaining that older riders were getting faster rather than slower with age.
And after a break of a year or so caused by the recession, both are out on the dance floor again, spinning to a tune that if anything is getting faster.
Cloud getting faster, easier and cheaper?
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Computers keep getting faster and more sophisticated, enabling more data to be processed and analyzed, but every time a network gets larger or a processor smarter, it becomes harder to understand what it's doing, and more difficult and expensive to manage.
Deplore, if you want, the fact that the rich are getting richer faster than the poor are.
That would seem to imply growing inequality, with the rich getting richer faster than any other group is improving.
The problem is, these sites are getting destroyed faster than we can educate.
Only nowadays, they are getting richer faster in the emerging markets of Asia, with China dominating the money making scene.
The evidence this year thus suggests that, even as state schools start to improve, the public schools are getting better faster.
Robert Poole of the Reason Foundation agrees, and adds that he underestimated two other tollway hurdles: The public feels it's already paid for roads with gas taxes and often resents the idea of the rich getting a faster ride.
In it, he posits that Google is getting better at design faster than Apple is getting better at web services.
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In business, your competitors are also getting bigger, faster and stronger.
Surprise: The ultrarich aren't getting richer any faster than ordinary folk.
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