Starting this year, banks now have to get customers' permission before charging them overdraft.
Entrepreneurs do not start creating jobs at that rate until they can get customers.
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That meant coming up with a marketing strategy to get customers in the door.
Just think about how long it took cable companies to get customers to bundle services.
"It takes years to get customers, but only minutes to lose them, " says Potter.
It's hard to think of any standout products that would get customers thinking of HP as a great innovator.
In fact, we could be successful without having to get customers outside of our town.
How can you get customers clamoring to pay more for your products or services?
The old-fashioned approach is to get customers to invite their friends or add sharing to the signup flow.
In order to get customers talking about your company, you need to give them something to talk about.
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And done properly, tech savvy marketing can even get customers and prospects to do most of the talking.
Bazaarvoice spends lots to get customers, but does manage to hold onto them with a 76% retention rate.
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We would put up a simple site, create several kits, see if we could get customers, and iterate.
Since everyone loves a bargain, why not offer daily coupons or some other inducement to get customers into your store?
Still, some banks are revving up their efforts to get customers to stay, providing employees with scripts to guide them.
On the face of it, Microsoft's program sounds like the rebate stunts used by low-cost retailers to get customers in the door.
If you look at the history of IT, companies want to create products, get customers hooked on them, and then leave them.
We often get customers come up, a year or two down the line, and say 'we saw you in such and such'.
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Groupon came along and said you can get customers on the Internet.
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ActiveGrid even peddles a free, stripped-down version to get customers started.
Chase eventually changed its approach, sending letters that described the modification in detail, but is still finding it difficult to get customers to respond.
What all of these brands have in common is an experience-based, engaging offline strategy to get customers in stores and keep them coming back.
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"That could be bad, especially for the smaller companies who are trying to scratch and claw to get customers any way they can, " says Arnold.
To drive more volume he's telling employees in London and elsewhere to get customers to install high-speed data links to Nasdaq's servers as fast as they can.
EarthLink hopes that if it can get customers locked into bundles to buy all kinds of different communications services, they'll be more likely to stick with the company.
Carmakers like anything that might get customers in the door.
No matter how much money a new start-up spends to get customers, they are just not going to be able to catch up to Jack Ma in the near-term.
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Netflix knew customers were not all going to just start paying the higher total combined rate for DVDs and streaming, the entire point was to get customers to pick one.
At the beginning, when they operate on Ramen noodles and fumes, start-ups employ the smallest possible staff and scramble to develop a version of their product that will get customers excited.
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