Members of both sexes were penalized for failing to conform to traditional gender stereotypes.
This means moving past gender stereotypes that affect men and women and creating ads that reflect the same values.
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Has the global recession caused employers to regress to old gender stereotypes?
Most such decisions are probably the result of market research, so they may be reflecting gender stereotypes that already exist in the general public.
Meanwhile, gender stereotypes hold true when it comes to auto repair.
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It is also critical to work with men and boys, in partnership with women and girls, to replace gender stereotypes with shared dignity and mutual respect.
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While inequalities and gender stereotypes exist in social structures and in the minds of people, media have the potential to propagate and perpetuate or to ameliorate these.
They might not be heading to the Olympic Games, but Jordan's female boxers are challenging gender stereotypes in a region where many perceive women as the weaker sex.
It is also easier to abandon gender stereotypes: girls in all-girl schools are more likely to study maths and science, boys in all-boy schools become more involved in theatre.
The debut of Lego Friends, featuring a more prominent use of pink than your typical Lego fan would be used to, drew criticism that it would reinforce gender stereotypes.
The gender stereotypes perpetuated by books such as Men Are from Mars, Women Are from Venus damage our ability to tackle serious social issues, including educational underachievement, bullying, divorce, and violence.
Earlier this month, Under-Secretary-General for Communications and Public Information Kiyo Akasaka enlisted advertisers to join efforts to eliminate violence against women, calling on the industry to help defy destructive gender stereotypes.
But gender stereotypes are, by their very nature, pernicious.
Though she presents her ideas as new, she thinks of herself as a feminist, and like all feminists, she blames "society" for sending "cultural messages" loaded with "gender stereotypes" that discourage women from becoming leaders in their fields.
Gender justice is not about victimhood, nor caricatures of gender roles or stereotypes, nor ending the fun for everyone.
Haller-Jorden cites European corporate culture, perpetuation of gender-based stereotypes, exclusion of women from informal networks and a lack of role models as reasons behind the discrepancy.
Participants shared their assessment that education is simply not yet sufficiently effective in promoting genuine gender equality since stereotypes remain strong with regard to women's role in society.
These are the powerful yet often unexamined barriers that arise from either cultural beliefs (stereotypes) about gender or workplace practices and policies that inadvertently favor men.
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Also, if you are sexually assaulted in a same gender relationship, people have to confront stereotypes about who is a perpetrator.
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