His conclusion: Disney should charge what the traffic will bear at the gate, then cut the price of individual rides down to their (very low) marginal cost.
The fact that no-one got into the building itself is reflective of the police being there when that group managed to use bolt cutters to cut their way through the gate.
For example, Southwest Airlines cut the amount of idle time for its planes at the gate by about 50%, which produced a huge fuel savings and dramatically increased plane utilization (one of the highest cost drivers in the airline industry), without negatively impacting service quality.
Supported by other major players in the aviation industry, including BAA and SITA, it aims to cut the time passengers spend between the check-in desk and departure gate.