One of the remarkable things about slums is that they do develop their own social organization and economy and even culture that is, on some level, functional and in some cases, remarkably resilient.
Last year, we brought the Joy of Learning to life with a fresh, new advertising campaign that moves beyond the traditional functional ads to spots that engage on a deep emotional level.
Strategically intelligent firms are far more likely to have a senior level sponsor or champion: 46% of them strongly agree that their company has a C-level evangelist or champion for customer intelligence, versus 20% of marketing intelligence firms and 7% of functional intelligence firms.