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So if you can pry yourself away from the hype surrounding a slightly thinner, faster and lighter phone, you can appreciate the fact that Apple has a powerful, functional and good looking phone on the market right now.
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Getting part-time staff is "not a really good functional way for us to operate our business, " he says, because of how employees' shifts, which rotate 24 hours a day, are scheduled for optimal productivity.
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"Now I feel like I'm at a really good, functional point in my life, " she says.
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Once you straighten your back and let out a good yawn, your body feels functional again.
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This is why Apple is in the perverse position of arguing that design elements which make good smartphones so useful are not functional at all, and merely decorative ornamentation: if it admitted these features were actually useful, it would forfeit its design protection.
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Over the years, her consistency in producing cutting-edge, wearable, functional sportswear with the added attraction of it looking good enough to wear in your downtime, too made her the obvious choice to design Britain's official 2012 Olympic kit.
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" The good news, he says, is that "solving the functional things informs the design.
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More broadly, it has revealed a liberal view where society groups that wish to do good, like, say, Catholic hospitals, must only be tolerated as functional arms of the state, instead of encouraged as the expressions of private generosity and enterprise.
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