But because McGovern believes modern luxury car buyers are intrigued by the structural beauty of manufactured products, the braces that hold those seats in place--as well as many other functionalelements of the MK 9--remain exposed and visible to the passengers.
This is why Apple is in the perverse position of arguing that design elements which make good smartphones so useful are not functional at all, and merely decorative ornamentation: if it admitted these features were actually useful, it would forfeit its design protection.
In his book, he breaks down the concept of Facebook for business to its basic elements, walking businesses through the fundamental steps of how to set up a functional page and what to include.