Many fuel-centric companies, however, are not aware of the magnitude and persistence of the problem related to fuel price volatility.

FORBES: Higher Gas Prices Here To Stay, But Fuel Price Volatility Can Be Tamed

While consistently high prices are the most obvious problem, the greatest challenge the new normal creates for fuel-centric companies is fuel price volatility.

FORBES: Higher Gas Prices Here To Stay, But Fuel Price Volatility Can Be Tamed

Ultimately, businesses that adapt to the volatility of fuel prices and take advantage of the fast flow of market information are able to gain an advantage.

FORBES: Higher Gas Prices Here To Stay, But Fuel Price Volatility Can Be Tamed

John McConomy, who runs PricewaterhouseCoopers' U.S. power and utilities practice, sees a likelihood of a lot more deals like these, although he cautions that the volatility of fuel prices and the involvement of newly invigorated regulators will stymie some plans.

FORBES: Magazine Article

Utilities will become more dependent on natural gas, a fuel with a history of price volatility and a future clouded by environmentalist opposition to hydraulic fracturing.

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By reducing the company's fuel costs and refocusing investment in the oil and gas divisions, AP Moller Maesrk hopes for a future with less volatility and calmer seas.

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