Many fuel-centric companies, however, are not aware of the magnitude and persistence of the problem related to fuel price volatility.

FORBES: Higher Gas Prices Here To Stay, But Fuel Price Volatility Can Be Tamed

While consistently high prices are the most obvious problem, the greatest challenge the new normal creates for fuel-centric companies is fuel price volatility.

FORBES: Higher Gas Prices Here To Stay, But Fuel Price Volatility Can Be Tamed

Ultimately, businesses that adapt to the volatility of fuel prices and take advantage of the fast flow of market information are able to gain an advantage.

FORBES: Higher Gas Prices Here To Stay, But Fuel Price Volatility Can Be Tamed