Mr. Grant: Fresh fruit and high quality vegetables are becoming more important than they ever were.

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The producer of Yellow Tail, Casella Wines of Australia, waited until last year to introduce its Moscato, in part because it didn't have enough quality fruit but also because it miscalculated the Moscato appeal, according to Tom Steffanci, president of W.J.

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When the wines that we tasted were in balance, the quality of the fruit shone through.

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Older, higher quality vines yield less fruit, but the fruit commands a better price.

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Wahaha has established its own production plants and processing factories in the major fruit growing areas to ensure the quality of juice products and a competitive retail price.

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There is not much incentive for individual growers to sacrifice quantity for quality because their grapes are sold by weight to agents who lump together fruit from dozens or hundreds of individual growers.

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So rigorous is the standard of quality here that, as garden programs director Laura Viancour explains, the fruit you see on so many wreaths around the city is checked for freshness and replaced weekly.

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But for the rest, bringing the public into a high-quality, two-way sense of what is being done in its name could bear fruit of real political grounding for diplomatic initiatives, therein greater legitimacy.

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Fruit farmers complain that unscrupulous agents have damaged the reputation of their export-oriented industry by dumping poor-quality apples, pears and peaches on the European markets.

ECONOMIST: South African farming