Church, who started the Personal Genome Project and is founder of the gene-scanning company Knome, envisions a Wikipedia-style model for interpreting the genome, where experts (using their real namea) collaborate online to help people interpret their genome results.

FORBES: Do-It-Yourself Gene Testing Threatens Myriad's Monopoly

He cofounded the new firm with John Leach (also of Blue Martini as well as founder of Incite Retail) and Gene Davis ( worked at NASA, Blue Martini, ClioMusic, SeeSaw Networks, PeopleSoft and Red Pepper, all previous Zweben ventures, plus Fogbreak Software and Tealeaf technologies).

FORBES: Former NASA Researcher (And Billionaire) Jumps Back In The Startup Game

Among them is 27-year-old Mark Zuckerberg, a founder of Facebook, proof that America's giving gene has passed to the next generation.

ECONOMIST: The lessons of philanthropy: Giving for results | The

Forbes profiled PacBio and its scientific founder, Steve Turner, last October (See: Gene Machine).

FORBES: Gene Sequencer PacBio Files For $200 Million IPO

Codon Chief Danner and John Mulligan, the founder of Blue Heron, have started an industry trade organization that will prevent misuse by flagging potentially dangerous gene sequences and doing checks on researchers who request DNA transcripts.

FORBES: Architect of Life