In the future Navisens hopes to be able to display that orientation in the form of, perhaps, a small green triangle - which has obvious appeal to potential advertisers seeking out ways to know how, where and when potential customers are almost face-to-face with their products.

BBC: Technology that works behind closed doors

About 20 years ago psychologist Alan Page Fiske and author of Structures of Social Life (Free Press 1993), now Professor of Anthropology at UCLA, wrote about the Four Elementary Forms of Sociality that describe our mental orientation of the form of exchange that we think we should use in each interaction with someone else.

FORBES: Four Elementary Forms of Sociality Impacting Trust and Relationships

"We ask that the league immediately issue a statement that any form of discrimination or harassment on the basis of sexual orientation by league teams or players against potential recruits or players constitutes a violation of state, local and, in some cases, contractor law and will not be tolerated, " Schneiderman said in a letter dated Thursday and released to news organizations.

WSJ: NY AG: NFL must act on sexual orientation concern

The orientation and setup guide, which comes in the form of a special pad, is exceptionally clear and useful.

WSJ: The CrossPad Sends Paper-and-Ink Notes To Your PC Screen