Because trading has become so central to their business, the big banks are forever trying to invent new financial products that they can sell but that their competitors, at least for the moment, cannot.

NEWYORKER: What Good Is Wall Street?

Cable operators have been trying forever to offer such programming a la carte, or at least as a premium tier that most non-fans could avoid.

FORBES: TV Sports a Spectacular Bubble

Caijing is a woodpecker, she says, forever hammering at a tree, trying not to knock it down but to make it grow straighter.

NEWYORKER: The Forbidden Zone

We remember forever the many heroes who unselfishly gave their lives that day trying to save the fallen.

FORBES: Connect

Memories flashed accompanied by more tears as my friends gathered around me and I opened my swollen eyes trying to picture the scene hoping it would last forever.

CNN: Teen refugee: Prince Charming is dead

Imagine the surprise of a group of media men who ate and drank heartily at a small bar, while teaching the owner to sing "Forever Everton", when they were forcibily ejected - for trying to pay their bill.

BBC: World Cup memory lane

You might disagree with it, but DARPA claims that today's consumer technology "lasts nearly forever, " which is clearly not what you want if you are trying to keep items away from unfriendly eyes.

ENGADGET: Alt-week 2.2.13: SpaceLiners, building a brain and the man made multiverse

Italy is trying to change its stripes from a defensive, mechanical style of play it's forever been known for.

WSJ: Euro 2012: Italy Advances in More Ways Than One

I've been in this business enough to see things come and go, and you start to realize when something like this comes along, when a group of musicians like this come together to form a unit like this, I'm just trying to appreciate every moment of it because you know it's not going to last forever.

NPR: Terence Blanchard, in the Jazz 'Flow'