But for most companies, setting up the engineering infrastructure is a huge step full of peril.
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And for most companies, their most precious assets go home every night, their employees.
With such weak equity markets, of course, raising capital for most companies was nearly impossible.
But for most companies the most effective way to contribute is simply to give cash.
For most companies, this is a new channel, not a new line of business.
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For most companies even the most appalling scandal represents a presumptive business threat.
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The process of rebuilding a reputation is slow, too slow for most companies to handle.
For most companies that means tackling the lack of confidence in their Sales and Marketing organizations.
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And, considering that for most companies the marketing budget is their biggest expense, this is a head-scratcher.
And for most companies of a certain size, there is no compelling reason to change your Microsoft infrastructure.
But for most companies, they offer a useful reality check in troubled times.
The problem with this longer-term investment strategy is that, for most companies, getting a sizeable return is a rare occurrence.
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Kodak doesn't have a monopoly on openness, because openness has become a requirement for most companies in a high-technology business.
In fact, attracting and retaining the right talent for the new complexities of marketing remain a challenge for most companies.
For most companies, it is simply no longer in their DNA to create a second, cheaper, less robust product line.
The standard compensation system for most companies is to set goals everybody can hit, and then reward employees for doing their normal jobs.
For most companies, the amount of money is too great, especially in the aftermath of a recession, credit crunch and Japanese nuclear crisis.
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The first quarter of 2009 was arguably the worst part of the recession and favorable year-over-year comparisons will lead to blowout results for most companies.
Also, the turnover for most companies' shares is more than 100% a year ie, shareholders, on average, hold a share for less than one tax year.
The result would be a new kind of earnings, higher (for most companies) than earnings calculated the traditional way but lower than the innovation-adjusted earnings presented here.
The good news is that there is still substantial opportunity for most companies to improve how they manage and use technology, and substantial business benefit once they do.
Our machines are a major capital investment for most companies.
It does not provide inspiration and vision for most companies.
Sustainability is not a high priority for most companies, and it is not becoming one that is the conclusion of a just-released survey of global executives by the Sloan Management Review.
Going beyond three disciplines, for most companies, leads to spreading the peanut butter too thinly, and creates temptation for the global Leviathan to creep too far into local marketing execution.
The South Korean government provides insurance for most companies operating in the Kaesong complex, but any major disruptions to operations would hurt other small South Korean businesses in the supply chain.
Employee engagement has always been a huge component of my blogs, because I truly believe that elevating your employees from staffers to brand ambassadors is half the battle for most companies.
However, this is a major challenge for most companies.
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For most companies, that would be more than enough.
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