In 1972, Terrapins player Maurice Howard suggested that the team engage in a scrimmage for Midnight Madness.
Fortunately, people are realizing that it is time for the madness to stop.
Pitino's team is wearing new uniforms specially designed for March Madness, featuring a funky print and short sleeves on the jerseys.
But there are 347 teams playing Division-I hoops, and only 68 qualify for March Madness meaning even the No. 16 seeds lorded over their own conferences.
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While most programs do not charge admission for Midnight Madness, large turnouts nonetheless pose the opportunity to churn revenue in the form of merchandise and concession sales at the arena.
The NABC was also responsible for starting March Madness, running the first ever national college basketball tournament in 1939.
It's not quite as cool as March Madness for NCAA basketball, but for the brainy kids who join their college investment clubs it's as close as it gets.
It was another moment of madness for Arsenal's stand-in number one and worse was to come as the quick-thinking Micael passed the free-kick to Falcao, who calmly slotted the ball into the net.
The only "no" vote came from Texas congressman Louie Gohmert, who said it was madness for lawmakers to waste time on such a measure when more high-profile issues loomed, such as the federal debt.
For the March Madness television coverage, the company not only released more ads in the same formula, but created a new set, where NBA greats Magic Johnson, Larry Bird, Kareem Abdul-Jabar and Bill Russell take the role of the kids.
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The long-distance transportation of animals for slaughter is "a madness", according to veterinary surgeon David Wilkins, Director of the Eurogroup for Animal Welfare.
When Elvis needed to leave the Vegas madness behind for a while, it was to Palm Springs that he escaped.
But it is rich in themes as well: social masks, conformity and credulity, wanting to be loved for oneself alone, madness, despair.
Paul Nelson, writing for our local NBC affiliate, KSL.com, suggests that March Madness could be good for morale.
That his young team may not be prepared for the pressure of March Madness.
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Retailers need to transcend the discounting madness and reach for higher ground or be part of the downward spiral.
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But for all of his manifest madness, it is crucial that Willy retain his pathos and never become absurd.
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The underwater Randian dystopia of the first game, for all its decline into madness, felt like a living thing.
Uganda then descended into a madness that lasted for over a decade and resulted in the killing of close to a million of its citizens.
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Such madness creates job security for Nelson Mattos, a computer scientist in charge of IBM's information integration effort.
Indeed, there was a question mark over why the Bannsiders hadn't been awarded a penalty for Murphy's moment of madness.
Supply and demand for Facebook stock will ensure IPO madness.
The social media response was so great that later that year it debuted "March Music Madness, " in which people go online to submit their favorite workout songs for a bracket that mimics the NCAA's "March Madness" national basketball championship bracket.
In his madness, he mistakes it for Angelica and grabs the statue passionately, moving it from its base.
In 1998, he resigned from his post as secretary of state for Wales following a "moment of madness" on Clapham Common.
Between the popcorn flicks and the kiddie stuff and the art films that need to open before December 31 to qualify for the Oscars, it's madness, I tell you, madness.
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