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Professor Lu Gusen, of Shanghai's famous Fudan University, is concerned that in the push for modernity, Chinese culture can be neglected.
BBC: China's changing face
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One important role companies can play for this Chinese generation is creating shared value in culture.
FORBES: Can China Lead The Development Of The Shared Value Economy?
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For many centuries, white has had positive connotations in Chinese culture and black negative ones.
BBC: A Point Of View: How China sees a multicultural world
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Robert Downey Jr. spoke of his fascination with Chinese culture during a promotional tour for the film in Beijing last month.
CNN: 'Iron Man 3' smashes opening box office record in China
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In its distinctive Chinese form, calligraphy offers an important channel for the appreciation of traditional culture and for arts education.
UNESCO: Culture
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Chi Lo, China economist for HSBC in Hong Kong, says consumer loans are still brand new to the cash-based Chinese culture and have not been embraced by either lenders or borrowers.
CNN: CALLING ALL SHOPPERS
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Mr. Wu then planned to mix in a video Mr. Buffett recorded a year earlier for a charity the Chinese executive is involved with, the Sun Culture Foundation.
WSJ: No Song, or Dance, for Buffett