It didn't take long for HTC to go official with the Desire 600.
Or what if this is just a coming-out party for HTC's 8X Windows Phone flagship?
ENGADGET: HTC and Verizon to hold a press event in New York City on November 13th
Trying to defend mid-teen operating margins may simply not be an option for HTC.
Marketing its wares straight to consumers is old hat for HTC in the Old World, but stateside?
As for HTC, we expect it to launch another Sensation of a device on Tuesday.
ENGADGET: HTC's market capitalization reaches $33.8b, overshadows Nokia and RIM
We lower CDMA-based numbers for Nokia, LG, Sony Ericsson, the Japanese OEMs, and other tablets, while raising it for HTC.
For HTC, deepening a relationship with the world's largest social network could help it boost its popularity amid stiffening competition.
Today, Eric Schmidt, Executive Chairman of Google, speaking at a conference in Tokyo, pledged support for HTC in the case.
On back, the phone's been mercifully spared from brand overcrowding, with logos only for HTC and Beats Audio interrupting the monochrome.
T-Mobile and Microsoft have unleashed a new Windows Phone 8 update (version 8.0.10211.204, if you must know) to polish the OS for HTC 8X devices.
ENGADGET: T-Mobile HTC 8X gets Windows Phone 8 update packing text messaging and WiFi tweaks
As we prepare for HTC's official launch event today, we're starting to see some details appear on HTC's own website of the much rumored Hero.
If you're not yet completely convinced that the time is ripe for HTC's return to the Nexus world, I'd like to offer up one final thought for consideration.
ENGADGET: Editorial: All I want for Christmas is a new HTC Nexus Mobile
Even so the last year has been tumultuous for HTC as rivals--including China's E28 and Samsung Electronics at the low-end, and Apple at the high-end--have launched snazzy models.
The juice pack for HTC One fortifies mophie's offerings for the Android community, joining solutions for the Samsung Galaxy S III and a universal line of external rechargeable battery packs that help keep users powered up wherever they go.
ENGADGET: Mophie Juice Pack for the HTC One now available Mobile
This way, just because Google rolls out an awesome new browser doesn't mean you need to wait for HTC, Samsung, or whomever made your phone to roll it into a firmware update, and for your carrier to approve it -- almost all of the juicy user-facing stuff will happen through the Market.
ENGADGET: Exclusive: Android Froyo to take a serious shot at stemming platform fragmentation
In its marketing materials, HTC claims that its HDR microphone is a key feature for the HTC One, but it is Nokia technology, developed exclusively for use in Nokia products.
It looks like the Rezound, Droid RAZR and RAZR Maxx are closest to the upgrade finish-line with testing likely to finish by May 7th for the HTC model and May 17th for the Motorola duo.
EE, the UK's most advanced digital communications company, has partnered with HTC and Facebook to be the exclusive UK launch partner for the HTC First, the first superfast 4GEE smartphone to feature the new integrated Facebook experience, Home.
ENGADGET: HTC First coming to Orange and EE in Europe Mobile
We might have seen the start of a new strategy from HTC, however, as the company appears to have collaborated with Funny or Die on a comedic promo for the HTC One.
For the HTC One to be successful, it requires more than just a feat of engineering.
BBC: Can HTC's new phone challenge Apple and Samsung once again?
Of the three smartphones in my bag, I repeatedly reached for the HTC One to take photos.
Bita Goldman, 28, an attorney in New York, said she carries an extra charger with her for her HTC Evo smartphone, which runs on Sprint's WiMax 4G network.
Or, on a more tenuous tangent, if you put the smoke and "dreamt up" notes together, you could perhaps surmise that this is going to be the launch for the HTC Vision, which has most recently been referred to as the G1 Blaze.
ENGADGET: HTC schedules September 15 event, leaves us guessing as to what it's launching
We might be seeing the beginnings of a new advertising strategy from HTC, however, as the company appears to have collaborated with Funny or Die to put together comedic promo for the HTC One, likely hoping the internet will do the rest of the PR work.
The device maker was quiet at Mobile World Congress and has no large, public event planned for CTIA. HTC saved its big news (its first tablet and a number of new smartphones) for Mobile World Congress.
FORBES: CTIA's Likely Newsmakers: Sprint, LightSquared, Jim Cramer
But adding insult to injury, the Nexus One is a big reason why Apple recently sued HTC for patent infringement.
FORBES: HTC, Not Google, Is The Biggest Nexus One Loser So Far
On the homescreen, for example, HTC moved its trademark clock to the bottom of the display, shrunk it and gave it a more elegant font.
FORBES: HTC: New Rhyme Phone Shows 'Not A One-Size-Fits-All' Company
We must commend HTC for the intelligently designed dual LED flash.
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