However, the big test for Haier's future will be its ability to detach itself from the local government of Qingdao and Shandong province.
"Providing the content that consumers want is the key to customer satisfaction, " said Stewart Katz, Vice President of Portable Media Electronics for Haier America.
ENGADGET: Upcoming Haier Blu-ray players are as intriguing as they are cheap
But as recent events with CNOOC's bid for Unocal and Haier's bid for appliance giant Maytag have shown, it's not always easy to break into the Western market.
So far 28 companies, including telecom equipment makers ZTE and Huawei and bus manufacturer Xiamen King Long Automotive, have signed up for the Ruba-Haier industrial park.
Haier sold a wine cooler for half the price of the industry leader.
Or, what about the fabled Chinese white-goods manufacturer Haier, which is legendary for their ability to get closer to their domestic Chinese customers?
Haier is perhaps best known for the story of how, in the mid-1990s, they unexpectedly recognized the use of their washing machines by peasants in Sichuan province to make their fruits and vegetables more attractive for the newly emerging free markets, and then developed softer agitators to deliver on that need.
The philosophical belief that is held dear at Haier is that the creation of value for the customer is a precondition for the creation of value for the company.
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Two global appliance makers have since approached Jemal, Haier's New York connection, to see if Haier will make its popular new compact chest freezer for their brands.
Now, worryingly, something similar may threaten Haier, China's leading white-goods maker, which recently failed with a bid for Maytag, an American rival.
The organizational unit through which these results are to be achieved at Haier is the ZZJYT: small, autonomous units of ten to twenty people, each with direct responsibility for a geographical area, a product, or a manufacturing process and seen as an entrepreneurial platform in an otherwise large, complex organization.
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