Six Yale students needed a guinea pig for a class project.

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Not bad for a class project.

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Pamela Fox, a 22-year-old computer science grad student who builds Amazon mashups for fun, recently did a mashup of maps and corporate data for Chevron as a class project--crunching what would be a weeks-long project into one hour of mashing.

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The Bloom Laptop project was a class project for a course in design methodology.

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It also noticed that middle-class Africans had a penchant for products that project pride in African traditions.

ECONOMIST: Schumpeter

Whereas Tata aimed for a huge emerging middle class with a massive engineering project, Bajaj deliberately started small.

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Snapchat ForbesIn April 2011 Evan Spiegel stood up in a Stanford product design class to present an idea for his final project.

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Frontman Josh Malerman recalls that he first met Drummer Derek Berk in middle school health class when the two were assigned to construct an anti-drug poster for a group project.

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He said that those behind the project were intent on building a world-class resort whose main attraction for golfers would be the surrounding sand dunes rather than the Causeway itself.

BBC: Northern Ireland