Focusing PPR on luxury and global fashion brands will appeal to investors, who dislike conglomerates.

ECONOMIST: PPR spins off CFAO

Focusing on a single market segment may require you to swallow hard if your opening bid for mass-market appeal went thud.

FORBES: 3 Ways To Get Back On Track If Your Marketing Isn't Working

Instead of focusing on the book lovers who bought the first Kindle, Amazon seems intent on creating a device that may actually appeal to a wider, less bookish set of customers.

FORBES: Magazine Article