In the same way that a musician stays loyal to his fans after making it big, Vesterbacka credits the success of Angry Birds to two simple tenets: Focus on the brand and focus on the fans.
One response to this problem has been to focus conservation brand-making on species that need greater attention.
If I were you, I would focus my brand and competitive strategy against more agile and social challengers such as Yammer.
Kodak, which is currently operating under Chapter 11 of the federal bankruptcy code, said it wil focus on brand licensing and seek licensees in those areas.
Sticking to the entertainment category, but scaling down a bit in screen size, let me move on to another brand that, because of the laser focus on its brand idea, remains on the consumer hit list, Mad Men.
However, as we see with the Limbaugh brand, too much focus can lead to brand habituation, from the perspective of the brand insiders, which makes the brand feel invisible.
Currently all the marketing and brand focus in the category is dominated by the camera and the storage.
Once you determine your personal brand focus, you can create social networking profiles that showcase your experiences and skills.
FORBES: Lead with Your Strengths and Build Your Personal Brand Online
The company has maintained a laser focus on its brand since day one and Apple-ness is inherent in everything it does.
But I think Apple misses the point of what an enterprise is for because of its narrow product and brand focus.
The earnings strategy for Winston, therefore, is to focus on its luxury brand going into fiscal 2012.
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The gross revenues of MLB have quadrupled since and the focus is on building brand and driving revenue.
Ralph Lauren also discontinued its Rugby brand to focus on more profitable brands.
Instead of chasing ratings, Salata and Logan plan to focus their attention on brand-consistent programming and hope better ratings will follow.
Sharpening its focus on the main brand, the company stopped producing Buell motorcycles and sold Agusta, an Italian motorcycle maker acquired in 2008.
The rebranding announced Monday comes as The New York Times Co. looks to focus on its flagship brand and expand its presence overseas.
The folks at Pixar decided that its brand would focus on clever stories and beguiling characters appealing to children, and the children in all of us.
President Mike Edwards said selling Paperchase would strengthen the company's balance sheet and allow it to focus on "revitalising the brand".
For a relatively new fashion brand, this focus on China just goes to cement the fact that the Chinese consumer is an important market segment for the fashion and luxury sector.
There are numerous companies that focus on say, social media brand monitoring and audience analysis.
With a bit more focus and vision, the Xperia brand name could do very well in the medium to long term.
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Inching toward the goal, the company started by cobranding phones with some of the carrier partners but then shed the double-labeling and shifted focus to HTC's own brand.
As the interaction between smartphones and tablets increases, with matching operating systems and the capacity of sharing applications and data across platforms, consumers will begin to focus on OS rather than on brand.
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While there are right-wing parties in Japan, their focus tends to be a noisy brand of nationalism, rather than the emphasis on religious values embraced by Republican candidates like Mitt Romney and Rick Santorum.
When Hirai became CEO last year he vowed to return the PlayStation manufacturer to profitability by cutting 10, 000 jobs while shifting the company away from its struggling television brand and toward a focus on video games. smartphones, and cameras.
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While he knows that the recipe for brand success includes having a simple idea and executing it with discipline and laser focus, he and his team also know that another rule for brand success is to look hard, very hard, at what the competition is doing before establishing a differentiating idea on which to stake a claim.
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The retailer also plans to revamp its focus on product designs to elevate its brand image.
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The first step to building your personal brand is to find your focus.
FORBES: Lead with Your Strengths and Build Your Personal Brand Online
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