Their stock prices would rise above the mass of boring old blue chips and follow the high-flying tech stocks.
In an era when high-flying tech companies outdo each other with worker perks, no-frills Bezos is proving the potency of another model: coddling his 164 million customers, not his 56, 000 employees.
FORBES: Inside Amazon's Idea Machine: How Bezos Decodes The Customer
Rather than taking a chance on such a "sure loss, " investors prefer to gamble on high-flying tech stocks, even though they pay far too much for the chance of striking it rich.
For all these reasons, Levy is keeping more than 50% of his assets in Treasurys, and advises using any rally in the stock market to unload equities, including once-high-flying tech stocks that have fallen like lead.
In 2000 when the tech bubble was flying high, retirement plan investing was simple.
The rationale behind the TDS programme is that foreign governments and companies are more likely to purchase innovative UK tech if they see it flying first.
On Monday, tech tracker Gartner took a flying leap of its own and predicted Apple will own precisely 47.1% of ridiculously fast-growing market for tablet computers in 2015.
FORBES: Bold Prediction: Android Will Own 38.6% Of Tablet Market In 2015
Significantly, some of the tech issues whose stocks are now flying high have had trouble in the past and have shaken it off.
So Rich and I are flying in his shiny, new high-tech airplane, which comes complete with not only XM satellite radio, but (wow, does this company know its market, or what?) a remote control to operate it.
More recently, Silicon Valley's tech elite has taken to buying and flying their own planes as a status symbol.
For close to ten years, this conference has brought the Tech World to Europe, both to learn from each other (and those flying in from abroad), to share knowledge, hopes and ideas, and to connect with others in the same space.
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