After losing their mojo, formerly high-flying tech firms rarely recover it-with a few notable exceptions, such as Apple after Steve Jobs's second coming as boss in 1997.

在失去他们的运气之后，原来一帆风顺的科技公司能重振旗鼓的寥寥无几——不过也有一些例外，比如史蒂夫·乔布斯在1997年第二次回归后的苹果公司。

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Their stock prices would rise above the mass of boring old blue chips and follow the high-flying tech stocks.

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In an era when high-flying tech companies outdo each other with worker perks, no-frills Bezos is proving the potency of another model: coddling his 164 million customers, not his 56, 000 employees.

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Not all of his shorts are high-flying tech stocks.

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