In a flat economy, the message of today's numbers is that the jobs market is starting to look rather flat as well.

BBC: A different kind of jobs market

Mismatch, and your message falls flat.

FORBES: Use Motivational Fit to Market Products and Ideas

Your audience is in control of whether and how a message succeeds or falls flat.

FORBES: 3 Golden Rules Of Successful Storytelling In The Social Era

But the National Bullying Helpline's chief executive, Christine Pratt, contacted the BBC to say a flat denial sent out the wrong message and she would expect Downing Street to follow "due process" and look into complaints.

BBC: Cameron calls for inquiry into No 10 bullying claims

He said he woke up just before 0330 GMT to discover his partner had not returned to their Westmorland Road flat, so he sent her a text message but received no reply.

BBC: Boyfriend's appeal for missing Swindon nightclub woman