Whoever signs the contract first sets the pattern for the rest of the industry.
In the early day of television, Americans sat transfixed as the first sets were delivered to homes.
One of the first sets to be investigated dates back to the 1940s.
Now we've got more detail on the IVL box, along with a glimpse at the first sets to support it.
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The second is that BT has already done this in fact, when they laid the first sets of fibre optic backbone.
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Laura Robson, 15, had given Britain hope of a first title in Perth with a shock 6-1 7-6 (8-6) win over Maria Jose Martinez Sanchez, but Robredo then came from behind to triumph 1-6 6-4 6-3 as Murray dropped his first sets of the week.
For the first two sets, it looked as if Azarenka hadn't played in years.
Murray won the first two sets, Djokovic the next two, and Murray the final one.
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He played confidently in the first two sets, and was sublime in the third.
The 19-year-old, who has won nine tournaments already this year, broke Reynolds early in the first two sets.
"He had so many chances on my serve he probably deserved to win the first two sets, " said Murray.
The first chart sets the stage for the premise that Pharma 3.0 is a seismic shift from Pharma 1.0 and 2.0.
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In scorching heat on Court One, the Australian took the first two sets but could not shake off 23rd seed Ferrer.
In a thrilling final, Klaasen made a whirlwind start, winning the first two sets before the four-time champion found his rhythm.
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"It was a very tough match and after losing the first two sets it was the best comeback of my career, " said Verdasco.
The 22-year-old Hewitt, looking to win his third title of year, won the first game of the first two sets, twice breaking Kiefer's serve.
The 31-year-old Spaniard, who missed much of the last two seasons after having surgery on his left leg, has now won three straight matches in Paris after losing the first two sets.
The century-old company, whose founder invented the first mechanical pencil and designed one of the first radio sets in Japan, has in recent years fallen behind nimbler rivals, such as South Korea's Samsung.
"Considering the way he served in the first two sets, I was glad to get through with a two-set lead, " said the 26-year-old, who has dropped a set in each of his three matches this year.
He's the second man in the history of tennis to do this at a Grand Slam tournament, and the first time was in 1927, when Henri Cochet won his final three matches at Wimbledon after losing the first two sets in each.
Gasquet won the first two sets but Youzhny finally won 6-7 (9-11) 4-6 7-6 (7-2) 7-6 (7-4) 6-4 in four hours and 52 minutes to earn a second-round clash with unseeded Czech Jan Hazek, who beat American Robby Ginepri in straight sets.
Kaye notes that while there is a perception of slow uptake for 3D TVs, the number of 3D sets sold in the first 12 months of availability was actually higher than the number of HD sets sold in the first 12 months.
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Murray broke twice in both the first and second sets and dominated throughout, winning 6-2 6-2.
Of course, all this automation is needed before the first consumer even sets foot in the store.
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It was a vastly different, more tactical battle on Sunday, with the first two tight sets decided in tiebreakers.
This week's program offers the first of three sets from the Piano Jazz 30th Anniversary Celebration at Dizzy's Club Coca-Cola at Jazz at Lincoln Center, held April 14, 2009.
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Forget the general knowledge quiz, the most interesting part of the government's new citizenship booklet is that, for the first time, it sets out our civic responsibilities.
The film begins shakily, but when Broderick steps up for his first big number the sets open up, some tap-dancing beauties are brought out, and the film begins to fly.
Gibbs concluded that while it used to be that social media was an after-thought after all other techniques were taken care of, today it is the first structure the campaign sets up.
According to author Billy Ingram, perhaps the world's leading Winky Dink authority, many children who didn't own the plastic sheets simply took crayons they had around the house and, on Winky Dink's cue, drew directly on the glass screens of their parents' expensive first-generation television sets.
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