At that same Arcade Fire concert, a guy in front of me held his camera phone towards the big screen that flanked the stage and hit the video record button.

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"I had to find out if this guy had the fire in his belly to run a business--or if he was just the son of a founder, " says Gill.

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Earlier in the Games, NBC came under fire for filing a complaint over tweets by Guy Adams, the Los Angeles-based journalist whose Twitter account was temporarily suspended after he criticized NBC for its Olympics coverage.

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Fresh off unveiling its BlackBerry 10 operating system and two new phones, the company tried to keep its badly needed momentum going with a 30-second spot in which a guy uses the new BlackBerry Z10 to set himself on fire, grow elephant legs and magically turn an out-of-control big rig into an exploding pile of rubber duckies.

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