At that same Arcade Fire concert, a guy in front of me held his camera phone towards the big screen that flanked the stage and hit the video record button.

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"I had to find out if this guy had the fire in his belly to run a business--or if he was just the son of a founder, " says Gill.

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Earlier in the Games, NBC came under fire for filing a complaint over tweets by Guy Adams, the Los Angeles-based journalist whose Twitter account was temporarily suspended after he criticized NBC for its Olympics coverage.

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