The issue of expectations is unavoidable since the film's marketing campaign, like the early passages of the film itself, suggests a feminist fable of a young warrior going off to fight her own battles thus the iconic poster image of the heroine alone in a forest, bow and arrow at the ready.
As long as the film earns back its marketing money, everyone will make money since there are no other investors to pay out.
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In a Mumbai weekend game, Bollywood's Saif Ali Khan, Kareena Kapur, and Anil Kapur ran along the ground sporting the team's jerseys emblazoned with the name of their upcoming film in a brazen marketing push.
While there is little debate over a film's budget, marketing expenses are treated differently for almost every movie.
It seems that the marketing for the film, a fable by Dr. Seuss about the need to protect the environment, did its job.
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On the flip side, studios worry that once a film is released and the marketing dies down, negative comments can discourage people from buying tickets.
In order to be heard above the din, studios (the main buyers of independent films) had to spend more and more on advertising--until they were often spending more than the film's budget on marketing.
We did not include the cost of marketing and distributing each film in our calculation.
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Kodak however, was still focused on marketing its single use film camera which continued to sell well.
This time Spurlock has made himself into the darling of corporate marketing and created a film entirely funded by product placement.
So why are expectations so low for a film that Disney has given a major marketing push?
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It looks like chances are very slim that the film will earn back its production and marketing costs let alone turn a profit.
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Tong Gang, head of the State Administration of Radio, Film and Television, urged filmmakers to "better express Chinese images and stories in line with the international film mainstream" and step up their marketing and publicity, according to state media.
Recently, I also started working with a team on building a marketing program and app for Sundance Film Festival.
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With its latest promotion for the new film The Last Exorcism, Lionsgate has what studio marketing departments dream about: a viral video hit.
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We used gross income rather than net income because the latter figure is easily manipulated by studio accountants with marketing expenses treated differently for almost every film.
And once again, the marketing potential is great, since the film series and the show both promote one another, and this show likewise has cross-promotion with Wayne.
The publisher is sending Mr. Howey on an 11-city tour, and has planned a bold six-figure marketing campaign that will capitalize on the film news and online reviews.
In the film industry segment of entertainment, movies and their marketing display the choices of producers, directors, and screenwriters with a little bit of discretion of actors thrown in.
We deliberately used gross income rather than net income in our analysis because the latter figure is so easily manipulated by studio accountants, with marketing expenses treated differently for almost every film.
However, professors Olav Sorenson from Yale and David Waguespack from the University of Maryland discovered that, because of their beliefs, film distributors assign a much bigger proportion of their marketing budget to those films.
However, professors Olav Sorenson from Yale and David Waguespack from the University of Maryland discovered that, because of their beliefs, film distributors assign a much bigger proportion of their marketing budget and other resources to those films.
The massive success of "The Hunger Games" will doubtless create momentum for the sequels a good thing for the studio, since it probably won't be able to rely on the same marketing playbook it used for the first film.
That's like Eastman Kodak putting 80% of its marketing and research and development budgets into traditional film and standing by while competitors cash in on the explosion in digital photography.
That's like Eastman Kodak (nyse: EK - news - people ) putting 80% of its marketing and research and development budgets into traditional film and standing by while competitors cash in on the explosion in digital photography.
The marketing costs under the best of circumstance for a film like that could double the budget.
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Representing 75 years of innovative and award-winning filmmaking from Twentieth Century Fox, TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions on DVD, Blu-ray Disc Digital Copy, Video On Demand and Digital Download.
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Now, under new rules adopted in June by the Financial Accounting Standards Board, they'll have to amortize the production costs over no more than ten years and immediately expense the marketing (which can cost as much as making the film).
Imax President Greg Foster credited the studio's marketing campaign with the ability to stoke viewer anticipation for the film.
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