Based on the concept of film marketing, status, function and the problems presented by the China film marketing seek a new way out.

本文通过对电影营销的概念、现状、功能及出现的问题的阐述，寻求中国电影营销新出路。

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Film studios carry out rigorous audience research and adjust production and marketing budgets according to the size of the group they are targeting.

电影棚严格执行观众调查，并且按他们的目标群体的多少，调整作品和市场预算。

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For Inception, Warner Bros. did a lot of viral marketing - including working with the location-based service SCVNGR to promote the film.

华纳兄弟为《盗梦空间》做了大量的病毒式营销，包括与提供定位服务的SCVNGR合作宣传影片。

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The issue of expectations is unavoidable since the film's marketing campaign, like the early passages of the film itself, suggests a feminist fable of a young warrior going off to fight her own battles thus the iconic poster image of the heroine alone in a forest, bow and arrow at the ready.

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As long as the film earns back its marketing money, everyone will make money since there are no other investors to pay out.

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In a Mumbai weekend game, Bollywood's Saif Ali Khan, Kareena Kapur, and Anil Kapur ran along the ground sporting the team's jerseys emblazoned with the name of their upcoming film in a brazen marketing push.

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