It allows managers and co-workers to exchange feedback and recognition, using a social networking site type interface.

FORBES: Salesforce Takes On Dropbox With Cloud Storage And File Sharing Services

People crave positive feedback, recognition they put in extra effort, acknowledgement of leaders and peers, the glow that comes with knowing an achievement has been seen, appreciated and celebrated.

FORBES: 5 Ways Leaders Rock Employee Recognition

If shared publicly, these in-flight surveys could prove useful to other consumers, and the feedback might also help airlines pinpoint which flight crews deserve recognition for providing great customer service.

BBC: Is your airline any good?

Recognition is a key tool in employee retention programs for a reason: people need more than constructive feedback and positive affirmation.

FORBES: 5 Ways Leaders Rock Employee Recognition

Run on an eight-inch screen with a similar screen faceplate behind the steering wheel, the Cadillac User Experience allows touch-based feedback (see the demo in the video above), vibration-oriented lane departure warning and (finally) a recognition program that responds to normal spoken requests for directions or music.

FORBES: Introducing The 2013 Cadillac XTS