Moreover, just as, for example, a consumer-products company may be interested in understanding all aspects of their customers (products, stores, or service offerings), sports organizations seek greater insight in understanding all aspects of their fans, whether they study fan engagement, team performance, or venue management.

FORBES: Sports And Analytics: A Perfect Couple

Chief executive Kundapur Vaman (K.V.) Kamath, an avid fan of Formula One racing, presented a case study of a thrilling Grand Prix in Brazil in October.

FORBES: Risk and Reward

While the fan will focus on the end result of the pitch or swing, the scout will intently study all aspects of the process such as leakage, linear or rotational hitting and hand path through the strike zone.

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