For example, just a few months ago the FTC successfully settled an action against Skechers USA, which it had accused of making false claims about the body toning effects of its shoes.

FORBES: The Sugar-y Sweet Temptation Of Anti-Competitive Lawsuits

Critics said the prospect of a no-hands T-Ray search raised general privacy concerns and fears over so-called false positives where an object on a person's body could be misread to be a weapon.

WSJ: Police Test New Scanner

But with improved protection from equipment such as ski body armor, is there a danger of being lulled into a false sense of security and to attempt something above your ability level?

CNN: Danger on the slopes: Are winter sports safe?

This was necessary because the pain was long lasting, and so the researchers needed to have a way of differentiating between what the body was doing naturally to counteract the pain and the contribution made by the false drug.

ECONOMIST: Pain perception

The regulatory body suggested CSFBi, at the time known as Credit Suisse First Products (CSFP), gave false explanations for its business activities in Japan.

BBC: UK slaps record fine on Swiss bank