For example, just a few months ago the FTC successfully settled an action against Skechers USA, which it had accused of making false claims about the body toning effects of its shoes.
Critics said the prospect of a no-hands T-Ray search raised general privacy concerns and fears over so-called false positives where an object on a person's body could be misread to be a weapon.
But with improved protection from equipment such as ski body armor, is there a danger of being lulled into a false sense of security and to attempt something above your ability level?