The center knows the count for the snap, a little extra detail he has to keep in his brain during all this processing.

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The utility app adds a raft of extra detail to your smartphone when it rings, from recent tweets and status updates through to weather conditions and even location data.

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Therefore, middle managers could not resist spending all the money that they were saving through the outsourcing on adding additional quality in their product designs and, most of all, a lot of extra detail: a working light on every table in the restaurant carriage, windscreen wipers on the locomotive, a bit of dirt painted on the bottom of the carriages, etc.

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The unintended side effect is that the extra visual detail gives the entire film a sickly sheen of fakeness: the props look embarrassingly proppy and the rubber noses look a great deal more rubbery than nosey.

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That extra attention to detail has already begun at the Ferrari factory as the team's engineers solved the problem with Alonso's faulty drag reduction system (DRS) -- an overtaking aid which increases the car's straight-line speed by flipping open the top flap of the rear wing -- the day after the Bahrain Grand Prix.

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As for cultural specificity, understanding in minute detail the practical rules governing each extra-legal society is the essence of Mr de Soto's approach.

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But the devil is in the detail: how a dock is built, how it grips to the tablet, and what extra functions it brings.

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Mainly, they require relentless attention to detail: good products, prompt service, well-trained staff with the power to do a little extra when they judge it right to do so.

ECONOMIST: Managing customers