Of course, it's no secret that HDTV prices in general have been sinking like a stone over the past half year or so, and while the boutiques are banking on customers finally coughing up the extra dough for "knowledge staff" and better all-around service, we're betting that price still remains king in the land of HDTV.

ENGADGET: Wal-Mart's HDTV pricing puts competition in a world of hurt