This highly integrated system-on-chip enables a cost-effective design for mid- to high-level infotainment systems and can scale to add the functionality of an external applications processor.
This is occurring on a larger scale than ever before in the past where external and press relations staff tracked relatively few people in the dozens or a few hundred.
The NMC1000 is available in 40-pin, 5mm X 5mm quad flat no-lead (QFN) and 2.5mm x 2.5mm chip scale packages, requiring the industry's smallest external BOM.
Just being the head of a network and working on such a big scale, there is a sense of sometimes you think about the marketing first, or external people are looking for things to monetize and exploit.