"With this introduction, people will pay some more attention to what happens there, especially young people, " Ms. Kim said.

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That is so partly because such labels are everywhere much less helpful than they were, but partly also because in South Korea's circumstances (and Mr Kim's) they are especially misleading.

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Simply making animal-free clothing available is a big step in the right direction, especially if it's hip and stylish, said Dakota Kim, a freelance fashion writer who attended the show so she could write about it on her blog, Fashtronaut.

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Because a single Kim Kardashian would have a huge impact on the economy, especially firms that provide technology services like mine.

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"We think that it will be difficult for Creative to make a decent return on MP3 players in the next few quarters especially when other consumer electronic giants are starting to pile in, " Dharmo Soejanto, an analyst with Kim Eng Securities in Singapore, told AFP.

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And, as Kim explained, the company did not want to fill it with yet another powdered drink mix, especially given the unique character of the target audience, a generation accustomed to personalizing and transporting everything possible.

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