"With this introduction, people will pay some more attention to what happens there, especially young people, " Ms. Kim said.

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That is so partly because such labels are everywhere much less helpful than they were, but partly also because in South Korea's circumstances (and Mr Kim's) they are especially misleading.

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Simply making animal-free clothing available is a big step in the right direction, especially if it's hip and stylish, said Dakota Kim, a freelance fashion writer who attended the show so she could write about it on her blog, Fashtronaut.

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