That also puts pressure on GM rivals, especially Ford, to discount their trucks, too.
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The plunge in sales of light trucks in the U.S. stung all three automakers, especially Ford and Chrysler.
Ford does especially well in the quality category: Of 51 Ford, Lincoln and Mercury products tested by Consumer Reports, 46 of them earned average or better ratings for predicted reliability.
Especially telling, Ford would not likely run an ad that, based on typically immense research and testing, would ever reach unacceptably divisive levels.
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The prototype engine could be especially important for Ford.
McEnroe's book, and though the results sometimes move too fast, especially when compared with Ford's broadly expansive film, most of her cuts serve "Donnybrook!"
It now has taken on more urgency, especially since gm and Ford had to temporarily shut down some production lines because of parts shortages after Sept. 11.
That she has access to this roll call of boldfaced designers and labels, especially the picky Tom Ford, just goes to show that the fashion community is championing the would-be superstar.
And along with another less-heralded brand, Mazda (also under the Ford umbrella), which will lead Ford to better engines and mechanical know-how (especially in small cars), Ford seems to be taking the approach that what it can learn from its subsidiaries will only better its own identity while simultaneously enhancing the credibility and individuality of its satellite companies.
Now in the fifth generation, Henry Ford's heirs have shown remarkable unity when it comes to issues involving Ford Motor , especially in times of crisis.
And an auto supplier like BorgWarner (nyse: BWA - news - people ), which gets a quarter of its business from ailing Ford Motor, is especially vulnerable, right?
As for Ford, it already faces some especially tough business conditions, and Kerkorian's decision to bail on the company is just one more in a series of setbacks.
The market for mid-sized family cars will be especially competitive, with appealing new versions of the Ford Fusion, Chevrolet Malibu, Honda Accord and Nissan Altima.
But because the Big Three had unveiled umpteen unfulfilled turnaround plans over the years, Mr Ford needed to give this latest effort credibility, especially with the company's bankers.
But there's little evidence that Ford is due for any kind of extended roll, especially with the economy slowing down and the company still hemorrhaging money in North America, its biggest market.
Graham Hoare, Ford's director for powertrain research, cautions that a lot more work is required, especially in applying the technology to big engines.
Ford, he says, is very satisfied with the pace of its turnaround effort in Europe, especially given how long it took to get its North American recovery plan off the ground in 2005 and 2006.
FORBES: Ford CFO Sees Turning Point In Europe (Fingers Crossed)
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