That also puts pressure on GM rivals, especially Ford, to discount their trucks, too.

FORBES: U.S. Auto Sales To Pick Up In February, Thanks In Part To Pickups

The plunge in sales of light trucks in the U.S. stung all three automakers, especially Ford and Chrysler.

FORBES: Detroit, Downsizing

Ford does especially well in the quality category: Of 51 Ford, Lincoln and Mercury products tested by Consumer Reports, 46 of them earned average or better ratings for predicted reliability.

FORBES: Magazine Article