Being able to find a business by name rather than having to look up its address is the physical-world equivalent of typing in a domain name versus having to remember an IP address.

ENGADGET: Switched On: Dash delivers open roads, open questions (Part 1)

But if the propensity to addiction is also genetically controlled in humans, it could provide a mechanism to address the problem at the cellular level, by regulating tyramine or its vertebrate equivalent.

ECONOMIST: Flying high