In addition, this also becomes less of a quantitative equation and more of a qualitative one because shared value itself is not always quantitative.

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The essential point is that at the heart of the Microsoft value equation is their near lock on desktop operating systems.

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The rising in value part of this equation has always struck me as counter-intuitive.

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Quite simply, if information is not a big part of your value-addition equation, there is a limit to how much you can change that equation by moving levers based on data (big or small).

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We need to seriously look at the value side of the health care equation.

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And the subsequent equation is simple to understand: the higher the precision of the personal information, the higher the value of the ad.

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