Feature by feature, from the like counter to the new timeline, KONY 2012 shows how Facebook can be used to engineer social change.

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Of course, some have the background which is a different issue, but even in that case this should be a suggestion from the product owner to make a change, and the engineer can evaluate and remain accountable for their part of the solution.

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For those for whom that solution does not work, an engineer will be sent out to see if they need to change their cabling or aerial.

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"You could spend more on the pilot than what you'd save making the policy change, " says John Nienow, a senior logistics engineer.

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The agent of change emerging from that shakeup is an improbably young aerospace engineer named Dennis A. Muilenburg, who may be the most dynamic leader the defense sector has produced in this generation.

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Ms. Ullman explains that on one occasion in her career as a software engineer she tried to fix some code with what she thought was a tiny change and she succeeded in bringing the whole system down.

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The 60-year-old engineer wisely moved to bolster his position with gestures meant to calm nerves and signal subtle change.

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The engineer who wrote the Stocks app had designed it originally to toggle between just the price and % change.

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One 55-year-old engineer, who has been with the company since leaving school in 1969, said he was earmarked for a career change in July 2007.

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