Feature by feature, from the like counter to the new timeline, KONY 2012 shows how Facebook can be used to engineer social change.

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Of course, some have the background which is a different issue, but even in that case this should be a suggestion from the product owner to make a change, and the engineer can evaluate and remain accountable for their part of the solution.

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For those for whom that solution does not work, an engineer will be sent out to see if they need to change their cabling or aerial.

BBC: Man watching TV