It has been evident that Ben Bernanke has no idea how printing money will help the economy, yet he keeps promising more liquidity and investors keep trusting him despite endless data that creating more liquidity has absolutely no positive economic impact.

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When that happens, critical decisions slow to a crawl, trapped in an endless cycle of data collection and debate.

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It can be overwhelming, this endless tide of data and opinion.

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The 2011 CMO Council report on the state of marketing found that CMOs are overwhelmed with the day-to-day demands, and in particular, are struggling to make sense of the endless volumes of data.

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It seems obvious that at some point the home is going to need a standalone server big enough to store and manage the endless gobs of data that will make up our entertainment universe in the coming years.

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During the endless trains of massive waves, Discovery itself was collecting data that would lead to a chilling revelation.

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Facebook, meanwhile, has been playing an endless game of cat and mouse with members over its public use of their data.

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When you pair this type of qualitative insight, at scale, with the powerful real-time data that we all expect from the Nielsen-Twitter partnership, you unlock endless possibilities for more relevant and more timely consumer engagement.

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