While it is important to find happiness in life, make no mistake, even in the 21st C, business is all about value, not emotion.

FORBES: Happiness or Value?

Without walking over his IP, his six principles of fomenting contagion nicely packaged in a handy acronym, STEPPS, are Social currency, Triggers, Emotion, Public, Practical value and Stories.

FORBES: Remarketability: How To Make Your Brand Contagious

Emotion as the new lever for corporate value: This is our job.

FORBES: Return on Investment Is Dead. Long Live Return on Emotion.

For me, investing focuses on the economics of intrinsic value, while trading revolves around noise and emotion.

FORBES: The Irresistible Nature of Trading

Quantify both the financial and the intrinsic emotional value your name carries, and use that number, rather than raw emotion, when preparing to negotiate.

FORBES: How Having Your Name On Your Business Limits Your Options