Ctrip's Nasdaq market cap is 3.4 times that of Expedia's local unit, Elong.

FORBES: Home, Sweet Home

In May Tencent, another online giant, snapped up 16% of eLong, a Chinese online travel company that is part-owned by Expedia.

ECONOMIST: A billion pairs of itchy feet

Expedia is the largest shareholder in eLong, and the agreement further strengthens the relationship by increasing the level of strategic cooperation between the two companies.

FORBES: Expedia's eLong Partnership Paves The Wave For Big Growth In Asia

With a product portfolio of over 32, 000 hotels in China and 155, 000 international hotels in more that 100 countries, eLong offers the largest directly-bookable hotel options for its customers.

FORBES: Expedia's eLong Partnership Paves The Wave For Big Growth In Asia

Expedia, the largest US online travel service provider in terms of booking volumes, recently announced a new agreement with eLong Inc. to further expand the global hotel booking options for users.

FORBES: Expedia's eLong Partnership Paves The Wave For Big Growth In Asia