And then there's elong (long: NMQ) - the travel website - which, despite its impressive growth prospects, already trades at a nose-bleed-inducing altitude of 246 times earnings.

旅游网站艺龙(LONG： NMQ)虽说增长前景良好，但其高达246倍的市盈率简直让人有喷鼻血的冲动。

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Expedia's acquisition of eLong may be a case in point.

Expedia对艺龙的收购也许就是很好的例子。

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ELong has two types of stock: high-vote ordinary shares and ordinary shares.

艺龙有两种类型的股票：高投票权普通股和普通股。

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Ctrip's Nasdaq market cap is 3.4 times that of Expedia's local unit, Elong.

FORBES: Home, Sweet Home

In May Tencent, another online giant, snapped up 16% of eLong, a Chinese online travel company that is part-owned by Expedia.

ECONOMIST: A billion pairs of itchy feet

Expedia is the largest shareholder in eLong, and the agreement further strengthens the relationship by increasing the level of strategic cooperation between the two companies.

FORBES: Expedia's eLong Partnership Paves The Wave For Big Growth In Asia